In an attempt to gain early entry into the “apps market” for automobiles, Microsoft and Ford are allowing third-parties to develop apps for the Sync Platform developed by Microsoft and found in Ford Cars. In much the same way that the iPhone App Marketplace has been a driver for iPhone and iPod Touch sales, if it takes off, the Sync or Ford Apps Marketplace could eventually be a driver of Ford caras or at least he Sync platform.
http://online.wsj.com/article/SB10001424052748704541004574599932496893984.html?mod=loomia&loomia_si=t0:a16:g12:r2:c0.216328:b29487696
According to the article: “Ford’s exclusive right to the Microsoft software that powers Sync has expired.”
Interestingly, the article concludes “Cars are commodities and every manufacturer realizes it,” said Thilo Koslowski, a Gartner automotive analyst. “Something like Sync and the software it downloads become an important differentiator.” Wow – cars are the commodities and who owns the apps marketplace could become the winnter.
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