In an attempt to gain early entry into the “apps market” for automobiles, Microsoft and Ford are allowing third-parties to develop apps for the Sync Platform developed by Microsoft and found in Ford Cars. In much the same way that the iPhone App Marketplace has been a driver for iPhone and iPod Touch sales, if it takes off, the Sync or Ford Apps Marketplace could eventually be a driver of Ford caras or at least he Sync platform.
http://online.wsj.com/article/SB10001424052748704541004574599932496893984.html?mod=loomia&loomia_si=t0:a16:g12:r2:c0.216328:b29487696
According to the article: “Ford’s exclusive right to the Microsoft software that powers Sync has expired.”
Interestingly, the article concludes “Cars are commodities and every manufacturer realizes it,” said Thilo Koslowski, a Gartner automotive analyst. “Something like Sync and the software it downloads become an important differentiator.” Wow – cars are the commodities and who owns the apps marketplace could become the winnter.
Tags: ford sync·ford sync applications·microsoft sync·sync apps
According to a recent press release about the Windows Embedded Partner Program (WEPP), the next version of Microsoft Auto will be announced in 2010.
“The current release of Microsoft Auto (version 4.1) and the next generation of Microsoft Auto, which will be announced in 2010 and is currently code-named “Motegi,” underscore Microsoft’s commitment to the market.”
http://www.prnewswire.com/news-releases/windows-embedded-partner-program-celebrates-10th-anniversary-with-enhancements-to-help-microsoft-ecosystem-support-the-latest-windows-7-technologies-78958597.html
Tags: Microsoft Auto·Microsoft Auto 4.1·Microsoft WEPP·Motegi·MS Auto 4.1·MS WEPP·WEPP·Windows Embedded Partner Program
Microsoft’s biggest success in the effort to get their technology into cars so far has been Ford’s Sync platform.
Ford Sync has many voice-activated functions allowing you to control the radio, phone, and other stuff with your voice. However, I wonder if someone on 91.5 Public Radio suddenly yelled some secret “blue screen” command to make all the cars on the highway suddenly die on the road! Then FORD could really stand for Found On Road Dead, hehe.
Ford Sync Home – SyncMyRide.com
Microsoft Automotive Home
Tags: ford sync·microsoft
January 26th, 2009 · snopes
Microsoft and the car industry did not get off to a solid start back in the 90’s, in fact there were several variations of jokes suggesting Microsoft and the auto industry stay far away from each other!
See this on Snopes.com – “GM Replies to Bill Gates“.
Some genius items like, if Microsoft made a car, you would have to press the Start button to shut off the engine. (In reference to having to go into the start menu to shut down a computer.
Tags: microsoft
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
This is the first post for Car .NET – our new blog covering Connected Car and other Microsoft Auto technologies.
Tags: car .net·microsoft
